PROFESSIONAL TEXT AS A BASIS FOR FORMATION OF COMPETENCIES OF STUDENTS OF ECONOMIC SPECIALTIES (BASED ON MATERIALS OF ENGLISH LANGUAGE)
Abstract
Professional higher education in recent years is going through an obvious crisis, which is presented by reduction of demand for economic specialties among high school graduates. The reasons of this situation are the fact that graduates of economic institutions of higher education and economic faculties either don’t have professional competencies necessary for employers or don’t have them in full measure and, as a consequence, that results in their expectations not fully matching the career growth prospects. Professional competencies include a linguistic component, the mastery of which should demonstrate adequacy for specific events in professional activities. One of the means of acquiring such competence is teaching foreign languages with the help of professional economic texts. The purpose of the research is to identify the specific characteristics of professional texts in management, marketing and finance. The object of the research is the selected professional texts in English on marketing, management and finance. The subject of the research is the purposefulness and pragmatic setting of professional texts as the basis for the formation of competencies of students of economic specialties. The method of the research is the content analysis of professional texts on marketing, management and finance. The article presents the content analysis of professional texts in the field of management, marketing and finance, which provided a basis for identifying the specific characteristics of these texts, such as purposefulness and pragmatic setting. Both characteristics are embodied differently in various professional discourses. The combination of such characteristics provides the content of professional competencies for students majoring in these specialties, and also contributes to formation of professional competencies for such areas of professional activity as marketing, management and finance, which allows graduates to be in demand in the labor market.
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