CARNIVALIZED ANIMATED ECODISCOURSE: ECOLOGY OF EMOTIVE LANGUAGE MEANS

Abstract

The paper focuses on the interaction of two modern areas of linguistics research interests – emotiology and ecolinguistics. At their interface, a new scientific branch was formed – emotive ecolinguistics, which studies language through the prism of ecological motivation of emotions expressed by emotive language means. Emotions are the motivational basis of verbal and non-verbal behaviour, therefore directly determine the choice of language means, which, for their part, contribute to environmental growth or destruction. It is proved for the first time that the emotive means of language include not only vocabulary but also grammatical, stylistic, and syntactic means of language, which by their expressiveness contribute to the emotive colouring of discourse. The study consistently examines the ways of expressing the emotivity of the language means – verbal mode: nomination (direct naming of emotion), description (means that describe emotional experience) and expression (emotive expression), as well as the categories of emotive semantics: affective (emotional means of language), connotatives (means that have associative emotive meaning) and potentiatives (non-emotional means that acquire emotive meaning in the animation environment) represented in the carnival animated ecodiscourse “Zootopia”. Transmitting the content of emotional semantics in the above–mentioned type of discourse, a non-verbal mode is also important: audially it conveys non-verbal features of speech, such as volume, tone, intonation, sounds of animation space, and visual mode – movements, gestures, facial expressions, features of frame construction, its brightness, viewing angle, illumination, etc. In the case of carnivalized animated discourse particularly important is the kind of emotivity transmitted in the non-verbal mode. In other words, whether it coincides, complements, regulates, or, conversely, opposes or replaces the emotive meaning of the verbal mode. The paper defines that the positive or negative colouring of emotions has potential to affect both environmental friendliness and unfriendliness, therefore, the emotional means of language are ecological if their aim is success of communication or if it highlights the present problems and encourages environmental growth, and non-ecological means if they are focused on conflict and destruction of the ecological world.