NATURAL AND SOCIAL DOMINANTS OF THE ECOLINGUISTIC MODE
Abstract
From the standpoint of the philosophy of language the article introduces a new concept of ecolinguistic mode. The latter is considered in its ontological, gnoseological, and epistemic facets. Ecolinguistic mode is a cognitive and semiotic structure of the individual language consciousness being formed in the links of its natural and social dominants that function in a specific discursive space. Considering development of globalization processes, as well as multiculturalism in humanities in general and linguistics in particular, the article establishes a platform to reveal, systemize, parametrize, and model the natural and social linguistic dominats fostering development and security of a national language. Moreover, such dominants ensure establishment, safeguarding, and protection of cultural linguistic identity and self-identification. Special focus is put on correlation of natural and social dominants of language, speech, and discourse as formants of ecolinguistic modes operating and evolving in polycultural continuum in their multifaceted interconnection with environment (surroundings, society). Their correspondent correlation is associated with both biological (natural) properties, which are, as a rule of a universal character for the humankind / homo sapiens, and specific social dominants acquired due to historical development. In their turn, these are the latter that influence establishment, formation, regulation, safeguarding and protection of specific national communicative culture.
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