BIOCOGNITIVE DIMENSIONS OF EVALUATION

Abstract

The article discusses the bioсognitive foundations of evaluation category. Particular attention is paid to the structure of the evaluative concept. The evaluative conceptualization is the assessment of objects of the outer world and the formation of the evaluative concepts in our minds. The evaluative categorization is a grouping of objects and phenomena in accordance with the evaluative classes and categories. The structure of the evaluative concept of any language can be represented as the core, which is the keeper of the collective knowledge of a particular nation, and the periphery, which is filled with subjective perceptions of the native speaker. The evaluative content is determined by the realization of the central or peripheral characteristics.