LINGUOSTYLISTIC PECULIARATIES OF PUBLICISTIC TEXTS OF THE MODERN ENGLISH FASHION PERIODICALS

Abstract

The article deals with the consideration of the aspects of lingual realization of modern publicism, in particular the texrs of the English-language fashion magazines. The research aims at establishing the range of lexical expressive means and stylistic devices inherent to publicistic text of the English-language fashion periodicals. It is proved in the paper that the specific character of publicistic texts of fashion periodicals, especially written in the English language, lies in a combination of expressive features of publicistic and belles-lettres functional styles. The investigation is based on the articles from the British editions of such fashion magazines as “Elle”, “Vogue”, “Harper’s Bazaar” published in 2016. The detailed analysis of recent textual material revealed that the lexical features of such texts include the wide use of terminology (professional terms of fashion industry), contractions, proper names mostly denoting fashionable brands, compound words formed from 4-5 stems, neologisms, abbreviation. Among the most frequently used stylistic devices epithets, comparisons, metaphors and hyperbolae predominate. Their basic function lies in adding expressiveness, vividness, emotional and axiological characteristics to the texts.