LINGUISTIC PERSONALITY IN VIRTUAL MARITAL DISCOURSE (ON THE MATERIAL OF THE GERMAN LANGUAGE)

Abstract

This paper is focused on lingusitic personality from the perspective of different theories and scientific directions. Various interpretations of the term “linguistic personality” are given. Also our own definition of this term is worked out. The structure of linguistic personality is described as a complex phenomenon consisting of various components. Linguistic personality is considered in the article from the point of view of its actualization in German virtual marital discourse. The interpretation of virtual marital discourse is given in the article. Under it we understand the unity of marital announcements that are published on different Internet-resources of German-speaking countries. The aim of announcements can be various – from the search of partner for marriage to the search of partner for leisure and amusement. On the basis of different lexical means of virtual marital announcements three types of feminine linguistic personality are distinguished. These are the dominant woman, provocateur woman and romantic woman. These new types of feminine linguistic personality are basis for distinguishing of feminine gender stereotypes. Some of them like “Woman has to be weak and gentle, she needs protection” and “Woman is romantic” are based on classical vision of women’s role and her function in society. The other type of feminine linguistic personality – the dominant woman – is the basis for a new feminine stereotype that is connected with new tendencies in society and classical masculine stereotypes. In such a way we can see the tendencies for changing of gender roles. In this context we can speak about new epoch – the epoch of masculine women and feminine men, or about the epoch of mixed gender roles and stereotypes.