THE TERM “NEWS MANAGEMENT” AS THE PECULIARITY OF THE ENGLISH POLITICAL DISCOURSE
Abstract
The article examines the phenomenon “News Management” and its functions in the English political discourse. The English political texts are distinguished by a great number of euphemisms which create some false reality due to the effect of blurring, ambiguity. These lexical units can influence the formation process of worldview of a great number of people. They can also deceive and neutralize the critical mind of a person. The euphemisms are the ideal means for manipulation of people because they hide the real essence of the matter due to creation of neutral or positive connotation. The euphemism is a tool for political participants to hide scandals, disguise the truth, guide public thoughts when discussing social issues or events. With the help of political euphemisms the level of negative valuation becomes smaller, hence one can speak about the complete change of pragmatic focus. The high level of euphemistic frequency in the English texts demonstrates the pragmatic intention to depict the negative objects of politics as neutral or sometimes even positive. On the contrary the subjects of politics are introduced in a dysphemistic way. Dysphemisms, then, are used in talking about one’s opponents, things one wishes to show disapproval of, and things one wishes to be seen to downgrade, to obfuscate or offend. Dysphemisms perform pejorative and discreditable functions through the cognitive mechanism of highlighting. The term “news management” as a result of such manipulations seems to be relevant: the suppression of information (for military or political purposes).
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