CONTEXTUAL PERTINENCE OF TRANSLATION CORRESPONDENCES (BASED ON TV DOCUMENTARY TRAVEL-FILMS)

Abstract

The article states that both translators and interpreters sometimes ignore the demands to the systemic character of the process of re-creating the source text in a different culture. It happens because the appropriate strategy for translating / interpreting has not been chosen. But the adequate translation is only possible when the applied strategy is multi-focused, multivariate and is centred on the source text and its reader in correlation with the target text and its reader. The article describes one of the constituents of the above-mentioned strategy. An attempt is made to prove that the adequate target text can be created if a translator is able to choose a pertinent translation correspondence among the great number of relevant ones. The informative-and-educational TV-product is examined, where the diffusion of such genres as travelogue movie, travel essay and travel reporting can be observed. Attention is focused on the cultural and country-specific information (both verbal and visual), that is to be reproduced in the target text. The mistakes in the simultaneous off-screen interpretation and the reasons for them are described.